Four projects, each with the same three lines: the problem, what I did, what got better.
01 / Digital sales
01 / Independent concept — Digital sales
Independent concept
The problem: a skilled industrial company looked like every other supplier online. What I did: rebuilt the story around what the customer actually buys. The result: the offer is clear on the first screen, and starting a conversation takes one click.
Strategy · Messaging · UX · Web Design
Independent concept. Not commissioned by the featured company.
02 / Digital product
02 / Wayspot — Digital product
Wayspot
The problem: places, video and routes live in different tools. What I did: designed one interface that shows all three together. The result: you can understand a destination before deciding to go there.
Product Design · UX · Interactive Maps
03 / Visitor experience
03 / Ask Sundsvall — Visitor experience
Ask Sundsvall
The problem: answers are buried three menu levels down. What I did: replaced the menu with one question field. The result: visitors ask in their own words and get an answer straight away.
AI · Visitor Experience · Prototype
04 / Interactive learning
04 / Wilda — Interactive learning
Wilda
The problem: information about nature sits on signs kids walk past. What I did: tied stories and animal facts to real places. The result: a walk in the forest becomes something to play through.
Experience Design · Learning · Digital Product
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